TradeEngage Playbook

TradeEngage is the referral workflow and payments platform built exclusively for home services. We turn every trusted service and relationship into momentum, keeping money in the pockets of the home service ecosystem. We remove the friction in making a referral, while redistributing lead costs to techs, CSRs and customers in your community.

Local B2B Referrals

Build peer-to-peer referral partnerships with Neighborly and other companies across appliance retailers, carpet cleaning, roofing or any home service

Extend relationships to your techs, CSRs and other teams so they can refer and earn with instant payouts

National Partnerships

TradeEngage integrates into the call centers of national companies like All My Sons Moving & Storage, Neli Home, Repipe Specialists and more

Leads from these call centers are automatically sent to your local franchise and available only to paid members

Customer Referrals

Enable your customers to refer you to their friends and family

Send email and SMS campaigns to customers after a completed service

Instant affiliate links for all customers to post on social media

Performance-based rewards with instant payouts or gift cards

Why TradeEngage Benefits Your Business

2.7%

Customer Acquisition Cost


vs. 15-20% average across most trades

60%

Uplift in
Referral Volume


From existing partnerships migrated to TradeEngage

1:04

Average Time
to Refer a Job


Minimizes any distractions for your team

$10K

Annual Earnings per Tech/CSR


Rewards that don't come out of your pocket

Expand Lead Channels

Recommended Partners for Mr. Electric

The most successful electrical contractors don't just fix problems—they build ecosystems of complementary service providers who create mutual value. Your network should be strategic, with trades that naturally intersect with yours, so their team can refer jobs to you.

HVAC

Inbound: Wiring issues, panel upgrades for new systems, electrical connections for installs.

Outbound: Heating/cooling/ventilation issues found during electrical inspections.

Appliances

Inbound: Outlet installations, circuit upgrades for high-powered appliances, dedicated lines.

Outbound: Appliance repair needs when electrical issues are ruled out.

Garage Door

Inbound: Opener wiring, outlet additions in garages, panel issues discovered during installations.

Outbound: Mechanical garage door repairs and maintenance.

Pest Control

Inbound: Chewed wires and other electrical damage caused by pests.

Outbound: Evidence of pests, rodent damage to wiring, signs of infestation in attics/crawlspaces.

Other Potential Partners

Insulation

Appliance Sales

Hardware Stores

Home Inspection

Realtors

Property Management

Lower Your Own Lead Costs

Recommended Referral Fees for Mr. Electric

Industry averages show that a single lead can cost around $140. With TradeEngage, these can dramatically reduce this to just $20 per lead by setting your own referral fees.

Industry Lead Cost

$140

Our Lead Cost

$20

Our Acquisition Cost

$45

Many successful companies use a hybrid approach to reward both effort and results. This saves you money; and directly boosts your profitability, supercharges your return on investment, and frees up capital that can be reinvested into growing your business.

Pay for Every Referral: $20

Instant gratification encourages high volume, ideal for when you're ramping up.

Pay When Job Closes: $25

This performance-based model preserves lead quality and aligns with revenue.

TradeEngage in Action

Featured Job for Mr. Electric

Real numbers from a real referral tell the complete story of TradeEngage's impact. This featured job demonstrates how the platform transforms a traditional lead into a high-value opportunity while creating win-win outcomes for all participants—the referring technician, the service provider, and most importantly, the customer.

Job Revenue Generated

$10K

Earnings Paid to
the Tech or CSR

$15

Customer Acquisition Cost

0.15%

Why This Matters

Compare this 0.15% customer acquisition cost to the industry standard of 15-20%, and the TradeEngage advantage becomes immediately clear. This Mr. Electric captured $9,697 in revenue while spending just $15 —100x more efficient than traditional marketing channels.

View This Job

Neighborly Training

Click to Watch Owner Testimonials

"TradeEngage is the #1 thing that will change the system this year." - Tyler Watson, Neighborly St. Louis

Start Getting Referrals

What Does It Cost for Neighborly?

We offer transparent pricing designed to ensure annual referral network dependability while maintaining the flexibility of monthly billing—no hidden costs, just predictable ROI.

Pricing for Neighborly Owners

  • Single price for all continuous franchise IDs
  • Annual commitment paid in monthly installments

Unlimited Referrals

Unlimited Users

National Accounts

Referral Challenges

ServiceTitan Integrations

Consider the return on investment: At $300/month for locations generating $2M+ in revenue, you're investing just $3,600 annually. If TradeEngage delivers even 10 additional jobs per year at a ticket size of $1,500, that's $15,000 in revenue from a $3,600 investment—a 4x return before accounting for the reduced acquisition costs and increased team retention.

Onboard to TradeEngage

Implementing TradeEngage takes less time than training a new employee, and the return on that investment begins immediately. Our streamlined onboarding process starts here.

Complete Onboarding

Time Required: 5 minutes

Join TradeEngage and set up your company profile and start connecting with local partners.

Invite Your Team

Time Required: 5 minutes

Add CSRs, then your field team and any business development managers instantly!

Book Team Training

Time Required: 15 minutes

Schedule a live training session where we walk your team through how to give referrals and get paid! We're happy to join your team meeting any day.

Set Up Your Customer Referral Link

Time Required: 10 minutes

Set up SMS and emails to send to customers after a completed job or enable your customers to post on social media. They can refer friends and family from you or your partners.

Dedicated TradeEngage Support

Ready to eliimnate customer acquisition cost and maximize earnings? Our dedicated support team ensures your success with comprehensive assistance throughout onboarding, training, and daily operations, helping you maximize value from the TradeEngage platform.

Book a Demo

Experience a personalized demo tailored to your trade.

Common Questions

See a list of common questions and best practices.

Email Support

Get partnership and strategy optimization advice.